A web developer and online teacher. He is passionate about what he does and about teaching others. He is also an online and offline business owner. His personal motivation was to become his own boss and gain more freedom and flexibility in his life. He also enjoys the technical challenge that being his own boss provides and the way it constantly evolves.

• UIs should communicate brand values and reinforce users’ trust.
  • Good design is emotional design. Users associate good feelings with brands that speak to them at all levels and keep the magic of pleasurable, seamless experiences alive.

He built his first website back in 1999 and has watched the web evolve into what it is today. He believes that building websites are an excellent career choice. He tries to make his courses enjoyable and to remember what it was like when he was learning. He also believes the best way to learn is by doing and tries to include as many practical examples as possible in his courses.