• Create and implement all policies and procedures to establish a well-functioning Sales and Marketing department.
• Plans against a defined hotel budget to maximise revenues through direct sales, marketing, e-commerce channels, public relations and community partnerships.
• Responsible for revenue maximisation by developing programs to increase occupancy and make profitable use of the Hotel accommodation, restaurants as well as meeting and leisure facilities.
• Responsible for coordinating marketing and promotional activities to keep the public informed of Hotel offerings and working closely with Heads of Department to identify marketing priorities.
• Conducts marketing research to identify the factors that shape the hotel's comparative advantage and to in turn support decision-making initiatives.
• Builds a stable revenue base through established and well-maintained relationships with guests and bookers, and ultimately through a customer loyalty programme when one is implemented.
• Establishes and maintains close contact with the top and targeted accounts through a variety of methods, assessing their current and future needs.
• Communicates all internal and Group level promotions and related services to team members ensuring they have the proper information to upsell or respond to guest related queries.
• Takes action on leads and prospects gained and sends out quotations to the possible clients to create business for the Hotel.
• Oversees social media pages and executes social media content requests based on the internal planning calendar, through the Group, for authorization and content creation.
• Oversees the management of guest complaints and concerns through the related Departments, ensuring that these are dealt with in a professional and timely manner.
• Conducts specific training relating to up-selling and cross-selling of Hotel services for the Team Members.
• Establish and maintain accurate contract files in the database regularly updating them and sharing them with the Management upon request.
• Responsible for the immediate supervision, training, discipline and performance evaluation of all sales & marketing personnel.
• Conduct regular department meetings, to ensure effective communication

I worked with top management and cross-functional team heads to deliver cutting edge and nuanced digital marketing solutions for our clients in order to meet their business needs. This involved the creation of periodic strategic plans, tracking the performance of the various platforms against the plans made and overseeing the operational output on behalf of the client. During this time we did not lose any contract on file