Muigai

Muigai 
Campaign Management | Account Director | Media Planner & Buyer
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Member since September 21, 2021

Bio
Experienced in campaign management with a demonstrated 9+ years history of working in the marketing, advertising and research industry. Skilled in Media and Digital Strategy, Negotiation, Budgeting, Advertising and Account Management.
Languages
English Level
Skills
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More info
Experience
Account Director - Integrated Media
• Drive brand-related conversations with Marketing/Brand Managers to understand and develop
traditional and digital connection plans aligned to their business objectives.
• Overseeing the development and implementation of communication strategies; resulting in
execution of campaigns for local, regional and multinational brands
• Act as the primary liaison for clients and sustain good relationships with third-party media/production supplier contacts.
• Facilitate and implement agency creative, digital, and production processes to drive seamless
integrated campaigns.
• Produce pitch proposals and presentations to land new accounts.
• Generating ideas for sustaining continuous brand presence and growth strategies.
• Lead, manage or assist teams for projects on various accounts i.e. Account Executives, Media &
Digital Media Buyers, PR, and Experiential teams
• Work with third-party research partners to analyze and implement a broad array of primary and
secondary market research protocols, resolve market trends and assess the overall efficacy of
marketing strategies and tactical implementation plans
• Coordinate, deploy and monitor implementation of all campaigns across the various campaign
touchpoints (traditional and digital) while ensuring budgetary compliance.
• Partner and supervise all cross-functional project and agency teams to design and execute all online and traditional marketing plans.
• Assist and negotiate with media partners for client PR value adds
traditional and digital connection plans aligned to their business objectives.
• Overseeing the development and implementation of communication strategies; resulting in
execution of campaigns for local, regional and multinational brands
• Act as the primary liaison for clients and sustain good relationships with third-party media/production supplier contacts.
• Facilitate and implement agency creative, digital, and production processes to drive seamless
integrated campaigns.
• Produce pitch proposals and presentations to land new accounts.
• Generating ideas for sustaining continuous brand presence and growth strategies.
• Lead, manage or assist teams for projects on various accounts i.e. Account Executives, Media &
Digital Media Buyers, PR, and Experiential teams
• Work with third-party research partners to analyze and implement a broad array of primary and
secondary market research protocols, resolve market trends and assess the overall efficacy of
marketing strategies and tactical implementation plans
• Coordinate, deploy and monitor implementation of all campaigns across the various campaign
touchpoints (traditional and digital) while ensuring budgetary compliance.
• Partner and supervise all cross-functional project and agency teams to design and execute all online and traditional marketing plans.
• Assist and negotiate with media partners for client PR value adds
Head of Planning
Head planner, Account Manager for the EABL/DIAGEO account (Beers and Spirits brands)
• Sustain good work practice & relationships with Global and Local brand teams
• Guide, advise & support the various agency teams (creative, digital, PR, experiential) on all client and agency matters
• Develop annual brand connection plans across digital and traditional media buys
• Ensure agency compliance with set Ways Of Working (WOW), Productivity & KPI’s
• Provide marketing research consultation and services to ensure that marketing and business decision-making are supported by timely, accurate, and cost-effective data
• Lead consultant on above the line campaign analysis, strategies, and reporting
• Oversee delivery of all client jobs
• Provide support on issue resolution – day to day planning, implementation, strategy shifts
• Learn, attain and maintain a vast knowledge of client's business, competition, local and global trends & industry category.
• Coaching of media and digital planners and buyers
• Report to agency-line manager, upper management, and global agency team
• Develop and present weekly and monthly performance analysis on on-going campaigns & business reviews
• Oversee all brand annual budgets and assist Accountants & Finance teams on billings & budget resolution
• Sustain good work practice & relationships with Global and Local brand teams
• Guide, advise & support the various agency teams (creative, digital, PR, experiential) on all client and agency matters
• Develop annual brand connection plans across digital and traditional media buys
• Ensure agency compliance with set Ways Of Working (WOW), Productivity & KPI’s
• Provide marketing research consultation and services to ensure that marketing and business decision-making are supported by timely, accurate, and cost-effective data
• Lead consultant on above the line campaign analysis, strategies, and reporting
• Oversee delivery of all client jobs
• Provide support on issue resolution – day to day planning, implementation, strategy shifts
• Learn, attain and maintain a vast knowledge of client's business, competition, local and global trends & industry category.
• Coaching of media and digital planners and buyers
• Report to agency-line manager, upper management, and global agency team
• Develop and present weekly and monthly performance analysis on on-going campaigns & business reviews
• Oversee all brand annual budgets and assist Accountants & Finance teams on billings & budget resolution
Media Manager
Media Manager and Head of Department.
Management of client agency relationship and balancing inputs of the various agency departments, ensuring clients' objectives and goals (ATL and digital KPI's) are met.
Articulation of client's marketing objectives in terms of sales, market share, competitor products and penetration of new markets.
Development of integrated strategies to drive future account and agency performance.
Day-to-day development and management of the agency media and digital department & client accounts.
Acquire and maintain strong relationships with local & international clients, media suppliers, creatives, and researchers.
Management of client agency relationship and balancing inputs of the various agency departments, ensuring clients' objectives and goals (ATL and digital KPI's) are met.
Articulation of client's marketing objectives in terms of sales, market share, competitor products and penetration of new markets.
Development of integrated strategies to drive future account and agency performance.
Day-to-day development and management of the agency media and digital department & client accounts.
Acquire and maintain strong relationships with local & international clients, media suppliers, creatives, and researchers.
Education
Bsc Biochemistry
Completed the BSc. Biochemistry under the Faculty of Medicine at the UON-Chiromo Campus
Certicate
Microsoft Office User Certification (MOUS)
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