Brand Logic is a creative marketing consulting and design agency specialising in helping elevate brands engaged in sustainable development.

› Creative Production
› Marketing Consulting, specialised in sustainable agricultural inputs and services
› Client Acquisition and Management

Skills: Creative Direction · Copy Editing · Copywriting · Content Marketing · Google Data Studio · Microsoft Power BI · Data Modeling · Search Engine Marketing (SEM) · Exhibit Design · Signage Systems · Technical Documentation · Web Analytics · Presentation Development · Customer Relationship Management (CRM) · Business Intelligence (BI) · Brand Strategy · Adobe Creative Suite · Corporate Identity · Social Media · Marketing Consulting

About Dudutech
Dudutech is Africa's leading manufacturer and supplier of Integrated Pest Management (IPM) solutions, delivering sustainable crop protection alternatives to farmers across Africa. Their range and philosophy emphasise the mainstream use of biological agents, essentially leveraging relationships with other organisms for the benefit of growing crops. These include natural predator-prey food-chain flows, antagonistic and parasitic relationships, as well as synergies beneficial to crops. Farmers use the biologicals as part of an integrated strategy which also incorporates using physical traps, cultural practices and environment/people-friendly chemicals.

From their production site based in Naivasha, Dudutech manufacture over 17 individual biological lines, including predatory mites, nematodes, fungi and parasitoid wasps, supported by over 30 other internationally sourced solutions including a crop nutrition range, traps, pheromones and chemicals.

About the role
As consulting marketing manager for Dudutech, I supported the MD and commercial team in developing their brand and presence within Africa. During my tenure, their product reach has rapidly extended beyond Kenya to Ethiopia, Uganda, Tanzania, Malawi, Zambia, Zimbabwe and South Africa, each country with its own regulations.

My scope included day-to-day digital media management (web and socials), technical sales literature and presentation development, labelling and packaging design and roll-out, CRM management, signage systems, brand-driven architectural concept design, as well data capture digitisation and data modelling.About Dudutech Dudutech is Africa's leading manufacturer and supplier of Integrated Pest Management (IPM) solutions, delivering sustainable crop protection alternatives to farmers across Africa. Their range and philosophy emphasise the mainstream use of biological agents, essentially leveraging relationships with other organisms for the benefit of growing crops. These include natural predator-prey food-chain flows, antagonistic and parasitic relationships, as well as synergies beneficial to crops. Farmers use the biologicals as part of an integrated strategy which also incorporates using physical traps, cultural practices and environment/people-friendly chemicals. From their production site based in Naivasha, Dudutech manufacture over 17 individual biological lines, including predatory mites, nematodes, fungi and parasitoid wasps, supported by over 30 other internationally sourced solutions including a crop nutrition range, traps, pheromones and chemicals. About the role As consulting marketing manager for Dudutech, I supported the MD and commercial team in developing their brand and presence within Africa. During my tenure, their product reach has rapidly extended beyond Kenya to Ethiopia, Uganda, Tanzania, Malawi, Zambia, Zimbabwe and South Africa, each country with its own regulations. My scope included day-to-day digital media management (web and socials), technical sales literature and presentation development, labelling and packaging design and roll-out, CRM management, signage systems, brand-driven architectural concept design, as well data capture digitisation and data modelling.

Skills: Brand Development · Packaging Design · Signage Systems · Technical Documentation · Customer Relationship Management (CRM) · Digital Marketing · Communication

I specialised in architectural signage design for large retail spaces (malls) and residential buildings.

Worked as a newsroom intern at The Daily Maverick, an online publication specialised in investigative journalism.